Marketing, Research

Marketing Analyst – Dubai, UAE

Full Time, Permanent
Dubai, United Arab Emirates
Posted 3 weeks ago

Introduction:
Market Research Analysts are marketing specialists who help determine an organization’s position in the marketplace in order to effectively promote their products and services. They research competitors and their marketing methods, and study and gather consumer information.

Job Location: Dubai, UAE (Candidates must be present in UAE; Candidates residing outside UAE will not be considered)

Primary Duties and Responsibilities:
• Analyze market and industry trends and develop marketing and business plans.
• Implement strategies to penetrate new markets and segments to grow the market share.
• Conduct research on specific market conditions.
• Analyze costumer’s preferences to determine the potential sales of a product or service.
• Examine prices, methods of marketing and distribution.
• Measure the effectiveness of marketing programs and strategies.
• Devise and evaluate methods for data collection.
• Gather data on costumers, competitors and market conditions.
• Develop and maintain excellent relationship with key customers in different territories.
• Use statistical software to analyze and interpret data.
• Prepare and present periodic reports to senior management.
• Conduct and analyze Net Promoter Scores to measure customers’ loyalty.
• Create, implement and manage successful internal and external Marketing & Communication strategies to reflect the company’s image.
• Oversee the branding, advertising, and promotional campaigns.
• Represent the company and promote its brands in trade shows and industry-related events.
• Organize internal and external company events and exhibitions.

Required Skills and Abilities:
• Strong Marketing and Communication skills.
• Extensive knowledge of marketing strategies, channels, and branding.
• Analytical thinker with strong theoretical and research proficiencies.
• Ability to comprehend and interpret competitor strategies and costumer behavior.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Superb leadership, communication, and collaboration abilities.
• Exceptional analytical and problem-solving skills.
• Strong time management and organizational abilities.
• Ability to work under pressure and meet strict deadlines.
• Strong proficiency in web analytics and business research tools.
• Proficient in Microsoft Office, databases and statistical packages.

Education and Experience:
• Bachelor’s Degree in Marketing, Business Administration or a related major.
• A master’s degree in a relevant field will be advantageous.
• 1 – 3 years of experience in Market Research and Analysis with previous experience in varied products and services.

Languages:
• Fluency in English is a Must; Arabic is a plus.

Job Features

Job CategoryMarketing, Research

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