Marketing, Public Relations

Marketing Manager

Full Time
Posted 1 month ago

A Marketing Manager controls all the communication of a company. S/he manages a team in order to craft promotional messages and publish them across multiple media channels; from more traditional newspapers and billboards to digital advertising and social platforms.

Position Location: Beirut, Lebanon

Reporting to: General Manager

Primary Duties and Responsibilities:

• Manage the marketing department
• Evaluate, develop, orchestrate and execute comprehensive marketing strategies and global marketing plans to build brand awareness and positioning
• Oversee the company’s marketing budget
• Lead market research, identify and explore potential markets and customers
• Understand customer expectations by creating attractive marketing campaigns
• Write and edit creative advertising campaigns using different tools like e-mail marketing, seasonal catalogs, postcards, print ads, display signage, digital posts on social media, etc.
• Manage the website, the blogs and social media and Partner with blogs and editorial sites
• Program and organize photo shoots and casting
• Participate in the launch of collections
• Handle the relationship with the different influencers, such as fashion bloggers
• Explore, analyze and assess the competition and propose adequate maneuvers
• Work with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction
• Manage and coordinate marketing projects from start to end
• Organize company conferences, trade shows, and major events

Skills and Qualifications:

• Bachelor’s degree in Business, Marketing, Communication or related field
• Proven work experience as Marketing Manager in Haute Couture & Fashion Industry
• Excellent interpersonal and communication skills, fluency in English and Arabic are a must; French is a plus
• Effective time management skills and the ability to multitask
• Strong copywriting skills
• Attention to detail
• High work ethics
• Proactive, dependable and trustworthy

Job Features

Job CategoryMarketing, Public Relations

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